Client

Deep Blue is a Scuba Diving School in Southern Germany for which a Web redesign was done.

Briefing

The Scuba Diving School strives for a more professional presentation. In the words of the client: "I would like to distant myself from the stereotype of a template as web." The new web shall transmitting professionalism, responsibility and quality, a diving school which offers professional courses by competent trainers.

Idea

The slogan of the diving school is: "Discover a new experience of life" Therefore the web should transmit an emotion rather than something concrete.

The idea was to create a web that conveys the feeling of being under water, from the point of view of a diver, no pictures of other divers, everything the user see is the sea.