Client

The LSG Sky Chefs group is the global leader in airline catering and the management of all in-flight service related processes.

Briefing

The client requested a catalogue for the program which not only ought to be better than previous executions but different from competition.

With its "Cross Border Program" the company promotes the development of its future managers.

Idea

For the realization of the catalogue I had creative freedom to interpret the graphical identity of the company without transforming it.

The LSG Sky Chefs Group provides culinary excellence combined with an innovative and appealing menu design for which they even have been recognized with the Red Dot Design Award.

In this spirit, the catalogue ought to transmit a pure, fresh, elegant and high quality look.