Client

"Crailsheim Customization Center" is the name of a manipulation centre of Procter & Gamble in Crailsheim in the South of Germany.

Briefing

The Customization Centre drives the growth for the Procter & Gamble Mfg Plant Crailsheim. This evolution was to be visualized in a new logo.

The main success driver of the CCC are their competence in cost, cash & operation, their customer orientation and their strong bond to Crailsheim as well as the focused team work.

Idea

The biggest part of the department's work is executed manually. The logo should represent team work and the human factor. Furthermore the client requested to clearly reference their 3 core competencies which gave birth to the three "C" used.

The logo uses the colors of the city Crailsheim. By substituting the black with the corporate blue of Procter & Gamble both elements merged.